Organic Search Traffic – how it works?
Organic search traffic entitled to track the number of users who are visiting your site from unpaid, direct, referrals or paid listings on search engines like Google and Bing. Monitoring this parameter on a monthly basis is essential. When setting benchmarks, it is best to use data from the previous full month to ensure relevance and accuracy. For precise tracking of Google’s organic traffic, Google Search Console (GSC) is preferred over Google Analytics due to differences in data collection methods.
Strategy 1- Assess organic search traffic trends
Initially SEO experts examine the branded vs. non-branded breakdown of organic search traffic in order to assess organic search traffic trends.
Watch how your website performs. By the help of Google console the amount of traffic received from Google Search is displayed in the Search Performance Report, along with breakdowns by queries, pages, and nations.
It views all the trends for impressions, clicks, and other analytics for each of those breakdowns.
Debugging the traffic reduction can help you prioritise your efforts if your traffic is declining.
Then put the final results into context and identify areas where you can work with the synergy between paid and organic search for high profit margins and the overall performance of the company’s website.
Strategy 2- Set the most accurate KPI to enhance organic search traffic
Key performance indicators, or KPIs, for SEO are measurements that show how well your SEO work is working.
Organic visibility, keyword ranks, organic click-through rate (CTR), and conversions are a few typical SEO KPIs.
Keeping an eye on these KPIs enables stakeholders to assess the effectiveness of your SEO campaigns.
Now a days not only do we need to take into consideration 10 blue links, but also the knowledge panel, local packs, featured snippets, and an increasing amount of additional SERP features for organic visibility.
The basic principle, however, stays the same: you will reach more potential clients the higher your organic visibility.
Numerous analytics and rank-tracking solutions are available for tracking organic visibility.
Your overall number of impressions over a certain time period may be seen in Google Search Console, which can provide you with a general picture of your organic exposure.
As impressions reflect queries for which your site was visible even in the absence of clicks, this is an ideal method to demonstrate ongoing visibility growth.
Strategy 3 – Monitoring organic traffic benchmarks
Organic traffic benchmarks are crucial to monitor and evaluate since they give companies insight into how effectively their content and website function in search engine results pages (SERPs).
By monitoring organic traffic benchmarks, one can detect any variations or shifts in user behaviour, including a decline in traffic as a result of a drop in keyword rankings.
In general, tracking organic traffic benchmarks aids companies in comprehending the demands of their target market through data analysis on the most important subjects, such as keywords, backlinks, engaged sessions, etc.
Over time, SEO performance can be enhanced by utilizing this information to modify techniques as needed.
